KFC VIEWER VERDICT
NRL fans love to complain about Refs. So we decided to put them in their shoes. We concepted a real-time game that fans could decide whether it was a try or no try. This hugely successful app saw tens of thousands sign up to not only enjoy the challenge, but enjoy some great deals on fried chicken along the way.
Coffee is sociable. It’s fun. It’s a treat. So we injected this sense of joy into all our new eDMs. As a result we’ve set new benchmarks. Most impressive is an average open rate that was significantly higher than the UK program. We now have thousands of highly engaged machine owners.